As a YouTube creator, you’re always on the lookout for ways to engage your audience and create stand out content. One of the biggest crazes taking the tech world by storm is artificial intelligence (or AI).
More specifically, everyone is getting excited about something called ChatGPT. But what is ChatGPT exactly, and how can it be used effectively by YouTubers?
In this post, we explore how you can use ChatGPT as a YouTube creator. We cover the basics of how ChatGPT works, and check out the different ways you can integrate this AI tool into your video production process.
What is ChatGPT?
ChatGPT is an artificial intelligence and natural language processing tool developed by OpenAI. It’s a chatbot-style interface that’s capable of generating human-like responses to text-based prompts.
From generating emails to summarizing large text passages, its range of applications is pretty impressive and, what’s more, you don’t have to be a tech wizard to use ChatGPT, either! It’s currently running on a free version that’s widely accessible to anyone who signs up.
How does ChatGPT work?
Essentially, ChatGPT uses advanced algorithms to mimic human language and generate responses that are similar to what a human might say in a given situation.
It works by analyzing large amounts of text data to learn the patterns and relationships between words and phrases. It uses this understanding to generate new text that is similar in style and content to the input text it receives.
How to use ChatGPT as a YouTuber:
So, after reading that, you may be wondering how ChatGPT can be used as a YouTube creator. Sure, AI tools for video and audio editing may be useful, but how does ChatGPT fit in?
Here at Lickd, we’re on a mission to help creators make their video content the best it can be (which is why we’re the first and only provider of fully licensed mainstream music to use in YouTube videos!).
With this in mind, we’ve compiled a list of how ChatGPT can be incorporated into your YouTube & video creation processes, helping you to get ahead of the curve…and stay there! We’ve even given it a try ourselves!
1. Generate video content ideas
Even the most experienced YouTube creators can have ‘off-days’ when it comes to brainstorming new ideas for videos. Creative blocks can really slow down your content production process, and if being a YouTube content creator is your full-time job and you monetize your videos, time really is money!
With ChatGPT, you can take whatever topic you’re brainstorming ideas for and ask the AI tool to generate a given number of YouTube video titles surrounding that topic.
For example, if you’re coming up with video topic ideas around the theme of music, you could ask ChatGPT:
‘Come up with 10 youtube video title ideas around the topic of music’
We gave it a go, and here are the titles ChatGPT generated:
If you like the look of these titles, you can even ask ChatGPT to expand on the suggestions. Taking a look at Title 1, we asked it to suggest which guitar songs we should be talking about in a YouTube video aimed at beginners.
We said, ‘Expand on point 1 – which guitar songs should I talk about?’
Here’s what ChatGPT had to say:
In under a minute, AI has not only generated a YouTube video title idea, but has also mapped out the structure and content of said video.
So, if you’re struggling to brainstorm fresh and exciting content for your YouTube channel, ChatGPT might be a great starting point.
Side note: If you want to talk about these kinds of songs in your video and include a clip of the song, Lickd can provide you with legal permission (aka a license) to do so, and protect you from getting a copyright claim!
There is an art to scriptwriting. Not only is it a surefire way to make sure that your video content stays on point, avoids waffling, and flows naturally from one scene into the next, the best scripts will help connect with your audience, keep them entertained, and leave them wanting more.
However, if you’re stuck in a creative rut, your script might not tick all the right boxes, and the process of putting pen to paper will likely be a lengthy one, too!
It may be hard to believe, but ChatGPT might be able to help here.
Let’s stick with the ‘10 Easy Guitar Songs for Beginners’ video idea. You want to create a punchy introduction that grabs the audience’s attention from the get-go and roughly summarizes what to expect from the video.
We asked ChatGPT to generate a script for this introduction:
It may need fine-tuning in places but we managed to get it to generate some pretty decent introductions, and even full-length scripts, in next to no time at all.
But what if the script doesn’t suit your YouTube videos’ usual tone of voice? It may not suit your audience age bracket, can ChatGPT edit it accordingly?
We asked it to target the intro to kids aged 8-12.
Now, it’s important to note that not all human creativity is lost here. You still need the scriptwriting skills to be able to sense-check and spot an engaging script!
Rather than completely replacing manual scriptwriting, ChatGPT could be used as a starting point to inspire ideas, especially on those ‘writer’s block’ days.
3. Story hunting
As a YouTube creator, you’re probably already aware of the importance of good storytelling to keep your audience hooked. It’s one of the oldest (and most effective) tricks in the book; combining the point you’re making with a relevant story to help the audience feel a deeper connection to the topic.
But what happens when you don’t have a relevant story to tell?
Instead of spending hours trawling the internet trying to find extra information about the points you’re making, you can ask ChatGPT to summarize something for you.
Back to our guitar songs example. Perhaps you want to tell your audience a fun fact about each song you mention, but don’t know where to start.
We asked ChatGPT, ‘tell me some fun facts about Wonderwall – Oasis’.
Here’s what it came up with:
As a creative, you could use these facts to formulate your own script or ask ChatGPT to generate something for you.
Full disclosure here, when we asked ChatGPT to rewrite these points into script form for the video, it crashed. We’ll go over this in more detail later.
4. Construct YouTube video descriptions
There are so many benefits of creating a well-written YouTube video description. Not only does it tell the audience what to expect in your video, when it’s well-optimized towards the keywords you’re targeting, it can help boost those views!
But, if you’re creating multiple videos a week and need to write stellar descriptions for each one, it can become a time-consuming, laborious process.
If ChatGPT can write full video scripts, it can certainly help generate YouTube descriptions. We tried it out with our previous example video title:
Note: Some of the song titles are different to those listed above because we had to refresh ChatGPT after it crashed.
Again, you may wish to edit this and add in your branding and social links, but it’s a solid first draft that can be shaped to suit your usual style.
If it doesn’t quite fit your audience, ask ChatGPT to rewrite it accordingly. Again, we asked it to reformulate this description to suit an audience of 8-12-year-olds:
In short, ChatGPT for YouTube video description writing is a great way to speed up what’s often seen to be an administrative task in the YouTubing process by creating a decent first draft for your video descriptions.
5. Summarize videos with YouTube Summary ChatGPT plugin
As well as creating YouTube content, you probably watch a lot of videos too, right? Whether that’s for fun or research, you may have encountered a time when you’ve thought: ‘Damn, I wish the main points of this video were summarized somewhere!’
The YouTube Summary plugin is powered by ChatGPT to generate a text summary of a YouTube video’s content.
Once you’ve downloaded the plugin, head to a YouTube video, and on the right-hand side of the video, there is a dropdown that says ‘Transcript & Summary’. Click this, and a transcript of the video you’re watching appears.
We tried it on a Lickd YouTube video:
Then, click the OpenAI logo next to ‘Transcript & Summary’. This copies the transcript and automatically opens ChatGPT, asking it to summarize the text.
Here is ChatGPT’s summary of our 3-minute 36-second long video on how to edit faster in Filmora:
This is a nifty little plugin that could be incredibly time-saving when it comes to researching topics for video creation, be that content ideas, instructions for certain tasks, or whether a certain tool is any good!
6. Optimize titles for old videos
The final way YouTubers can use ChatGPT is an effective way to help make old content work harder and drive even more views.
It can be used to refresh old video titles to make them more current, exciting and relevant. Now, this might sound quite challenging since the video has already been created and you can’t edit the script or content in any way – you don’t want to be entering clickbait territory.
To do this, ask ChatGPT to come up with an X amount of YouTube video titles on the topic, and ask it to base it off your old video’s intro script, which you can paste into the query box.
The tool will then generate the number of alternative titles you’ve requested, offering a new selection of fresh yet relevant ideas for your old content.
Are there disadvantages of using ChatGPT?
The ways to use ChatGPT for YouTube that we’ve discussed above are effective for speeding up processes, battling creative blocks, and automating often laborious tasks. However, we wouldn’t recommend relying on ChatGPT entirely. It does have some disadvantages:
- You won’t learn the basics – If you’re a seasoned YouTuber, you may be thinking that ChatGPT is a great tool to coincide with your current ways of working. If you’re brand new to YouTube, relying on ChatGPT to get started won’t help develop your craft. Video making is a truly valuable skill, and if you’re interested in making it your career, you surely want to develop a strong foundation of knowledge so you can become an expert in your field, right? If you haven’t mastered the basics, you won’t be able to spot occasions where ChatGPT doesn’t quite get it right, which could affect the quality of your videos.
- ChatGPT can be unreliable – As we’ve demonstrated, ChatGPT is not a watertight system just yet! Due to it being a free, widely available tool, it is prone to crashing (as we experienced earlier). This strengthens our previous point that it’s much better to develop your video ideation, scriptwriting and description writing skills organically, before using tools to help streamline your processes – otherwise, you’ll always remain a beginner!
- ChatGPT won’t always be free – Well, it’s predicted that there will still be a free version, but with the waiting list open for the Pro edition, the upgraded tools of the more advanced versions may convince you to leave the free one behind. It’s said that the paid-for version of ChatGPT will combat the issue with crashing that we mentioned earlier.
- It may just be a trend – ChatGPT launched in November 2022, so it’s still fairly new and exciting. However, the AI industry is evolving every second, with various tools’ popularity rising and falling in a matter of weeks. Who knows how long ChatGPT will be around for, so it’s probably not a good idea to rely on it too heavily.
Take your YouTube videos’ audio to the next level with licensed music from Lickd
Whether you’re new to YouTube, or a professional videomaker, we hope you’ve discovered a few ways to use ChatGPT as a YouTuber.
Another failsafe way to elevate the quality of your videos is with the very best music.
Lickd is the leading provider of fully-licensed, mainstream music for YouTube videos, leaving copyright claims a thing of the past!