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Mainstream music from huge artists - licensed for your campaigns, at the pace you need.

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The music your audience loves now available for your campaigns

Lickd works directly with Universal, Sony, BMG, and Warner to give brands legal access to the tracks that actually move people.

Brands & Businesses

You know exactly what your brand sounds like. Lickd makes sure your audience hears it. Mainstream music licensing - fast approval, protection from legal risk, all on one platform.

Agencies & Production Companies

For teams working with brands who need music licenses for their branded content. Lickd makes music licensing effortless, so you can focus on the work that matters: creating amazing campaigns your clients will actually remember.

Trusted by brands and agencies who refuse to sound generic

From global campaigns to social-first launches - when the brief demands real music and the deadline doesn't move, this is the platform they open.

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The Science Is In.
Mainstream Music Works.

Make campaigns perform with the 'Mainstream Music Effect' - and leave stock behind for good.

Get the rights you need and the results you want. From short-form social to global campaigns - mainstream music makes your stories stick. Lickd for Brands makes the licensing simple.
Register for Access

Every creator on the planet uses mainstream music to engage their audience. Why are brands still settling for stock?

...of TikTok users have better brand recall when they use music they like.

...of TiKTok users are more likely to remember content that uses music aligned with their customers’ identity.

...of top trending tracks on short-form social are mainstream, copyrighted songs.

How it Works

No long sync negotiations.
No legal lag.
No compromise on creative.

1. Browse 10,000+ mainstream tracks

Register for free and explore our catalog - from Universal, Sony, and BMG. Find the track that makes your campaign unmissable.

2. Request your license

Select your track, enter campaign details, and see pricing instantly. Submit payment details - but relax, you're only charged if the license is approved.

3. Go live within 72 hours

Approvals land in your inbox. Payment processes automatically. Your licensed track is ready to deploy. If you need something not yet on the platform, submit a request - we'll handle clearance within a week.

Argos Got 10x the TikTok Views, The Secret Was the Soundtrack

Case Study: Billion Collar Boy x Argos

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The Press

As seen in...

Over 10,000 Artists from the World's Biggest Labels

Including...

  • Amy Winehouse / Bastille / Calvin Harris /

  • Dave / Disclosure / Fatboy Slim /

  • Glass Animals / Jax Jones / Iron Maiden /

  • Lola Young / Raye / Sam Fender /

  • Snow Patrol / Stereophonics / Swedish House Mafia /

  • The Prodigy / James Arthur / Nina Nesbitt /

License the music world-class stories deserve.

Sign Up Today

Frequently Asked Questions

  • What's included in the Social Sync License

    The Social Sync license covers:


    • Content: Up to 5 short form videos (in total) across TikTok, Instagram Reels, Snapchat & YouTube Shorts for the basic license. There are also affordable options to license up to 55 video usages for Creator-led branded content.

    • Length: up to 60sec of track use per video

    • Term: 12 Months

    • Territory: Worldwide

    • Paid Boost: 1 Month paid boost per video permitted



    Licensed tracks can feature on Brand videos and also Creator videos promoting the Brand.

  • What type of content is covered by the Social Sync License?

    The Social Sync license covers social-first style brand content, such as:

    • Get Ready With Me / Try on videos

    • Skincare / Haircare Routines

    • Shopping Hauls

    • Tutorials

    • Shop Tours

    • How your product is used

    • Meet the team posts

    • Testimonials


    Here’s an example: Example

    Not covered by the license are highly produced, professionally shot, and edited ads / branded content. Here are two examples:

    Example 1
    Example 2

    If you’ve got a project or brief that’s not covered by the Social Sync license, please get in touch with us via this form: Contact Form

  • Can I download preview audio before I license?

    Yes, once your account has been approved, you’ll be able to download low-quality MP3 versions of any track you’re looking to license so you can preview it with your edit or project. Once you’ve licensed, you’ll be able to download a high-quality version of the track should you need to include that in your content.

  • How can I make sure my content doesn't receive a copyright claim, or get muted?

    Once all your content is uploaded and live, you can submit your content URLs directly to us via the My Requests area. We will pass these URLs on to the relevant platform and label teams to make sure any content remains live. You will also be provided with a public EULA once your license is approved - you can use this as proof that a legitimate license exists for the music use should you need to.

  • How long does the approval process take?

    We aim to ensure all requests get a response within 72hrs.

  • Will I be charged before my license request is approved?

    No, you won’t be charged until your license is completely approved by all rightsholders. We will place a hold for the total amount of the license from your payment card or credit balance while the license request is pending. Once the request is approved, the payment will be automatically processed, and if the license request is declined, the hold and any credit balance will be returned to you.

  • I can't make a card payment, can I use an alternative method?

    Yes, we can accept an upfront payment via an alternate payment means in return for platform credits to the value of that amount. You can then use these credits as payment on the platform with no need to use a physical card. If you’d like to make a payment please get in touch with your contact or brandsupport@lickd.co.

  • I'm based outside the UK, can I still use the platform?

    Yes.

  • Can I include additional rights outside the scope of the original Social Sync License?

    Yes, we can assist in understanding, negotiating, and clearing additional rights beyond the terms included in the Social Sync license. Please get in touch with us at brandsupport@lickd.co and we’ll be happy to help.