It’s official. Lickd’s partnered up with the world’s biggest record label, Universal Music Group (UMG), to give creators access to bigger and better tracks without the fear of copyright claims. For the first time, creators will be able to imagine their content soundtracked to songs they know and love.

What does the partnership mean for Creators?

Thanks to this new partnership, YouTubers, who have avoided using commercial music for years because of the associated copyright strikes and loss of ad revenue, are no longer precluded from using songs from their favorite artists. Similarly, Instagram and Facebook influencers can now use popular music without worrying about videos triggering copyright infringements. Find out more on how you can get music for Instagram videos and music for Facebook videos

Lickd’s new partnership with UMG will open up endless creative possibilities for social content creators, both in terms of how they monetize their content and in how they engage with both current and new audiences. The collaborative opportunities for musicians and social creators to come together in new and exciting ways is limitless.

What songs are available?

The very first UMG tracks to go live on the Lickd platform include John Newman’s chart-topper ‘Love Me Again’, the critically acclaimed ‘Hypersonic Missiles’ by BRIT-award-winner Sam Fender and breakup anthem ‘Better Off Without You’ by Becky Hill, which has already clocked up a cool 33 million Spotify streams. 

And this is just the beginning. UMG’s publishing arm represents a whole range of best-selling artists from an unrivalled cross-section of genres. Their catalogue boasts musicians that span whole generations, from the trending tracks of Dua Lipa and Billie Eilish to much-loved classics from artists like Britney Spears and Metallica. This industry-first partnership represents a healthy new relationship between social video creators and the music industry – courtesy of Lickd.

Lickd is on a mission to build a world where there are no barriers to creating the best online video content and music is a huge part of this. Partnering with UMG is a big step in the right direction in terms of achieving that mission and we couldn’t be more excited for what’s to come.