How many views and followers do you need to give up the day job?
Teacher. Police officer. Doctor. These are some of the common answers that used to be given by children when asked “What do you want to be when you grow up?”, but now there’s a new dream job to add to the list: social media influencer.
Influencers are a rapidly growing breed and the top ones are making some serious money, so it’s no wonder that more and more people are looking to give up the day job, with around 22,000 people each month searching for “how to become an influencer” on Google.
Enter your desired salary...
You need a minimum of 1,000 YouTube subscribers and
You need a minimum of 5,000 Instagram followers and
sponsored posts a year
You need a minimum of 10,000
TikTok subscribers and
views a year
To earn your annual salary of
and give up your day job.
Monetization requirements for YouTube
YouTube, in particular, needs you to jump through a number of hoops to both enable monetization and then keep it active on your account.
To get monetized on YouTube and start making some serious money, you’ll need to meet the requirements for joining the YouTube Partner Program (YPP). You’ll need to prove you’re following their monetization policies, rack up 4,000 watch time hours within the last 12 months, have over 1,000 subscribers and an AdSense account you can link to your YouTube channel.
Once you’ve ticked all these boxes, and you’re making some money, it’s important to understand how to avoid demonetization on YouTube. Demonetization will see your ads turned off, a suspension from the YPP and potentially a termination or suspension of your whole channel. This usually happens when an account breaches community guidelines, posting abusive or harmful content, but it can also happen for actions a YouTuber makes in the real world.
Follow the guidelines and you’ll have no issue making some serious cash from your YouTube channel.
The calculators above are purely estimates based on the following sources, and the actual number of followers, posts and views required to make a living on these platforms will vary a lot depending on a number of individual factors.