Pricing

What's included in our pricing

The prices listed below are per use of the song and are based on your YouTube channel's average views per video.

• This is a one off price and you won't have to pay any extra if your video should receive more views than your average video views.
• All our licenses are granted for the lifetime of your video and you don't have to take the video down*
• If you upload your video to YouTube you won't receive a copyright claim (unlike other services) and you can monetise your video from point of upload (or later when you're approved for the YouTube Partner's programme).
• All licenses come with an End User License Agreement which you can use as proof of license should you receive a copyright claim on other platforms such as Facebook, Instagram, etc *

* unless the content of your video breaches your license's terms & conditions or YouTube's community guidelines.

* while your license is valid on Facebook & Instagram we cannot guarantee you won't get a copyright claim.

How our pricing is calculated

Lickd uses a pricing model based on your audience size to accurately and fairly work out what you should pay for a license.

When you create an account with us we’ll ask you to sign-in using the Google account you use to manage your YouTube Channel. During that process, YouTube will tell us about your channel and we work out an “Average Video Viewership” figure (AVV). We do this by fetching your most recent 50 videos and simply taking the total number of views across those videos and divide it by the number of videos, 50.

Why my recent videos?

We've experimented and profiled various YouTube channels to come up with a fair way to create our pricing model. By using your most recent videos your price won't include any popular videos you might have had in the past. Why should you pay more for that 1 video that went to 16 million views? Instead we base our pricing around consistency rewarding channels that upload regularly and garner consistent views.

Example

Channel A has 10 videos, and 50,000 views across all their videos.
Their AVV is 5,000 (50,000 / 10).

Channel B has 50 videos, and 2,500,000 views across all their videos.
Their AVV is 50,000 (2,500,000 / 50).

Our price points are designed to ensure Creators still take home the lion's share of their RPM (revenue per mille) whilst ensuring the music industry is fairly paid for the use of a song.