As part of our ‘Level Up with Lickd’ series we caught up with three pro YouTube creators to bring you some bite sized nuggets of knowledge that will up your YouTube game over night.
Check out the videos below to find out how time lapse photographer Matt Vandeputte has established a deeper (and more lucrative) connection with his audience. How serial YouTube entrepreneur Benji Travis manages multiple channels, social media accounts (and three young children) with ease. And lastly, discover Salma Jafri’s practical three step process to exponentially grow your channel.
The secret to connecting with your audience on YouTube
Time lapse photographer, travel filmmaker and educator, Matt Vandeputte links the success of his YouTube channel to the meaningful relationships he’s cultivated with his audience. In fact, the very reason he started vlogging was to have a better relationship with his subscribers.
Matt explains that if you just make content and push it out on your channel without engaging with the people who are giving you their time, you’re missing out on a lot of valuable feedback and potential career growth. Though it’s important to make content you believe in, the way your subscribers react to certain videos can help steer you in the right direction.
If you find that your audience is less engaged than you’d like, try setting aside some time to respond to them, opening up conversations with your fans can be super insightful.
Three secret steps to grow your channel
YouTube certified content consultant, Salma Jafri knows the intricacies of growing a successful YouTube channel inside and out. Her practical three step process of developing growth through visibility, credibility and profitability provides the perfect building blocks to dominate on YouTube.
If you’re new to YouTube, work out how you’re going to create visibility, credibility and profitability for your channel right from the get go. If you’ve figured this out before you start posting anything, your channel will get off to a great start. Check out the video to hear more about what these three steps entail and how you can implement them right away.
The secret to managing multiple channels
Serial YouTube entrepreneur Benji Travis has established a small empire of prime YouTube real estate. His diverse range of projects have generated billions of views and have equipped him with the nitty gritty know-how to help other YouTube hopefuls build their channels from the ground up. Working on lots of different projects concurrently has been essential to Benji’s success. So, if you need advice on how to spin plates, he’s your guy.
It doesn’t matter if you’re just starting out or looking to improve your existing channels, YouTubing is a lot of work. To lighten the load try delegating as much work as you can and building a solid team around you that can help. Remember that family and friends are a great place to start and can be the best people to have around when times get tough.
For more creator top tips, don’t forget to subscribe to the ‘Get Lickd’ YouTube channel.