Which star sign has the best chance of becoming a successful influencer?

celebrity influencer star signs

Whether you’re a zodiac obsessive or just an occasional horoscope checker, chances are you know something about your star sign, and maybe even identify with certain aspects of your astrology. Many people believe that your star sign can affect everything from your mood to your career – now’s your chance to find out whether your stars are aligned to becoming a successful influencer… 

Lickd analysed the birth dates of over 600 of the biggest social media influencers across a range of sectors to find out whether Creators with certain star signs are more likely to find success in the world of social media.

The most popular star signs among social media influencers 

After pouring over 600+ social media influencers’ zodiac signs, Lickd found that the most common star sign was Gemini, with 81  influencers having this star sign. Capricorns, however, sat at the bottom of the table, accounting for just 35 influencers.

influencer celebrity star signs

Sociable Geminis

With Geminis taking the top spot, let’s dig a little deeper into what makes these air signs so well suited to becoming social media influencers.

gemini celebrity star signs

Celebrity Psychic Medium, Chris Riley says “Geminis, Leos and Scorpios make the best creators and influencers because they are the most passionate and dynamic of the Zodiac signs. These individuals have a deep desire to expand their social circles and their innate personality traits enable them to excel in the areas that inspire them most. This is often in the form of artistic direction and influencing on social media platforms. 

“Geminis are naturally playful and intellectually curious. They constantly juggle a variety of passions, hobbies, careers and friendship groups and are known as the social butterflies of the zodiac. Geminis are the quick-witted twins and can talk to anyone about anything, something which shines through as influencers. Individuals with the Gemini zodiac sign flourish when they are buzzing between happy hours, dinner parties, and dance floors and of course posting on social media.”


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A post shared by James Charles (@jamescharles)

Gemini social media influencers include the likes of Tyler Oakley, Rose and Rosie, James Charles, and Charles Lincoln of Rhett and Link fame. Perhaps these influencers draw on their astrological ability to create and communicate to grow their following.

Chris comments, “With his birthday falling on 23 May, James Charles is a Gemini. His playful sense of humor and social butterfly status matches perfectly to his star sign. Geminis are well known for juggling passions and friendships, a trait that has helped James become so well known within the industry.”

Star signs by sector

When we dive into the data even further, we can see that some star signs are more common in certain sectors than others.

star signs of influencers by content type

Elements of an influencer

When we group the star signs into their elements; air, fire, water and earth, we can see that some seem better suited to making it big on social media, with air signs accounting for the largest proportion of influencers in the study. 

elements of influencer star signs

Air signs (Gemini, Libra, Aquarius) – 29.2% of influencers

The signs with all the ideas and the motivation to get things done, plus a handy knack for leadership.

Fire signs (Leo, Aries, Sagittarius) – 25.9% of influencers

Known for being creative and passionate with a somewhat temperamental disposition.

Water signs (Pisces, Cancer, Scorpio) – 23.9% of influencers

These signs have excellent emotional intelligence with a tendency to be dreamers with their boundless imaginations.

Earth signs (Taurus, Virgo, Capricorn) – 21% of influencers

Known for being particularly well-grounded, these are the rational signs with a practical nature and an ability to stay organised.

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Using a number of lists of successful social media influencers, we were able to compile a list of 633 influencers across a range of sectors. These lists came from sites such as:

Amra and Elma

Design Wizard


Influencer Matchmaker


Ten Eighty Magazine

Influencer Marketing Hub

With this list of influencers, we were able to find out their birth dates by using Wikipedia and Famous Birthdays.

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