In today’s world, many people aspire to be social media content creators and bring fun and entertainment to others’ lives. The content should be eye-catching and engaging as well as stand out from the rest to be noticed among the many that have taken on this career path.
From creating video content to formulating a personal brand, content creators can do it all. Being creative is just a tiny part of their work, especially on social media!
Understanding what a content creator is and does is essential. Not only will it help your personal brand grow, but it will make a massive difference to the content you produce. So, what is a social media content creator?
What is a content creator, and what do they do?
A social media content creator can represent a brand online, responsible for sharing information about the brand on online platforms. Still, more often than not, they are individuals that are passionate about social media and creating content for the world.
Individuals usually make posts and manage the general content on all their various social pages. They also need to engage with their followers and users and be very familiar with all of the popular social media platforms to get the furthest reach of their audience.
To work as a content creator, you need to be charismatic and creative, understand people’s interests and be comfortable with being on camera and/or doing voiceovers. You also need to put a lot of effort, time, work, and dedication into this job.
What’s the difference between content creators?
What’s involved in the role of a content creator will depend on the type of content you’re producing. An independent social content creator who uploads gaming videos on YouTube will have pretty different day-to-day tasks than a content creator who writes blog posts for a personal cooking blog.
There are various types of content creators, and they serve different purposes, meaning that each role also differs.
A content publisher’s job is to write articles, blogs, adverts, and other materials as part of a brand’s marketing strategy.
This content creator aims to create content that will improve the company’s digital presence and boost the number of visitors that come to their pages. Depending on the company’s target market, a creator will either focus on B2C or B2B content marketing.
The individual creator is very common nowadays and is otherwise known as a content creator/influencer. They operate primarily on Instagram, Twitch, YouTube, TikTok and Snapchat and will be amongst the first to jump on emerging social media platforms and trends.
Over 50 million social media content creators make up the creator economy. And in just two years, the value of influencer marketing jumped from $6.5 billion in 2019 to $13.8 billion in 2021.
An individual influencer focuses on business-to-consumer content marketing as they want to build a following that they can monetise. Not all content creators are social media influencers, but they make up many of them.
Both company and individual content creators have the same goal – they want to create educational and entertaining material that will engage their audience.
What are the different types of social media content creators?
Social media content creators use their platforms to share marketing messages with their audience to engage them and provide entertaining or informative content. Their content will depend on their niche and the platform they favour.
The top social media platforms that content creators use:
How to become the best social media content creator
Successful content creators get millions of views, but they also have a lot more engagement as the individual can be more personal with their audience. A good content creator should be able to create content that will be shared multiple times and get a significant reach.
The following are some of the secret ingredients content creators use to become the best in the world of social media content creation.
Read, read, read…and read.
Solid content creation requires a lot of creativity, and the content creation process takes time. Creators need to find inspiration, which means checking out various industries in different sectors.
Because of this, reading is so important. Reading can help creatives form new connections with new industries or niches, and there is a strategy to this process. A content creator will start by creating a feed system so that they constantly get streams of news and trends.
Creators will also subscribe to various pages. Content creators need to plan their time effectively and efficiently, so this means taking time to read the news, keep up to date with social media trends, and read blog posts with tips. You’re already off to a good start with that last one! Check out our blog for other articles you might like.
A content creator also needs to stay on top of what is trending and what their users are reading so that they can use this information to their advantage.
Content creators need to be consistent, and the best way to do that is by planning content in advance. Content creators also tend to follow a particular style, like the format of the posts and the tone of voice they want to use. Some content creators also create and use a content calendar to visualise all of their planning.
Most content creators will plan for at least the month ahead and will include when they will post content, what they will post, and how long it should take them to create it.
Know your audience
Content creators monitor what their audience is into so they can focus on producing more of what works. This is the easiest and most surefire way to grow a channel, improve the content and maintain a good relationship with your followers and audience.
Content creators will analyse what other creators in their niche are posting and will look at the feedback they receive. They will then use this information to identify what their target audience wants and implement that with their own content.
Content creators also do this by questioning their audience, sending out newsletters, and engaging with their users.
Why so curious?
Curiosity is so important, and content creators can only produce the best by getting inspired by the world around them. To help them with this, content creators often use media monitoring tools like Sprout Social or RivalIQ to source new ideas.
Creators will also look into product reviews, surveys, and social media networks to gain insight, which can spark new ideas. Good content creators aim to align their content with their viewers’ values, interests and perspectives while being easy to understand and appropriate for the target audience.
Deliver content that is fresh and top-class
Content should always be as up-to-date as possible, and it’s even better if you can focus on the latest news and trends.
To release top-class content, a creator will always keep an eye out for details and tricks that may improve their work. Take MrBeast as the most obvious example, he’s the king of YouTube, but he never stops trying to find ways to improve his content.
Something new he did recently was that he added mainstream music to his video, using Lickd. Now I know you’re thinking it’s impossible to use mainstream music on YouTube without getting a copyright claim, and he must have made some special deal directly with the labels and artist. But that’s not what happened.
Lickd has made deals with the major music labels, so content creators don’t have to. You can now license mainstream music in just a few clicks, and it won’t cost thousands of dollars. Use the likes of Dua Lipa, Megan Thee Stallion, David Guetta, Sia and more in your videos for as little as $8. Try it out for yourself with 25% off your first track, plus 14 days of free stock music.
The bottom line for social media content creators
Content creators play a vast and significant role in the world of social media. Their work is intense and takes a lot of time and effort, as well as a lot of brainpower and commitment.
No matter the social media platform that you use, you will most likely find a social media content creator who is absolutely smashing it on the platform. Following our guidance above and sign up to Lickd today to start creating your own content for the social media platform of your choice.
Social media content creator FAQs
What is a content creator on Instagram?
A content creator on Instagram – or an Instagram influencer – is an individual or brand that creates visual content for an audience.
As Instagram is a visual platform, content creators tend to focus on health, fitness, beauty, travel and fashion content where the audience can be drawn in by eye-catching and polished images and videos.
What is a content creator on TikTok?
A content creator on TikTok is quite similar to an Instagram content creator, but they create short-form video content instead. Here’s what they do:
- Be on top of all the changing trends
- Film and edit videos
- Research and plan future content
- Interact with their audience through comments and TikTok Live
- Negotiate brand deals
- Complete day-to-day administrative tasks
What is a content creator on Twitter?
A content creator on Twitter is quite different to other platforms due to its text-based nature. This makes Twitter a great place for bloggers, comedians, news sites and politicians to convey messages about topics they’re passionate about. Content creators who are mainly active on other social media platforms often use Twitter to post things and join in conversations they wouldn’t normally post on their main platform(s).
What is a web content creator?
A web content creator writes content for landing pages, sales copy, blog posts, and more. This content is often used to inform and educate readers about a product, service or brand to generate sales.
What is a podcast content creator?
Did you know there are currently over 850,000 active podcasts? So as you can imagine, these vary widely in the topics they cover. Depending on the scale of the podcast, these content creators could be working alone or amongst a team.
Often the roles involved with being a podcast content creator include:
- Overseeing production
- Guest research and scheduling
- Audio production
- Writing future content
You might also find that a podcaster films their podcast for their YouTube audience. So there can be a crossover between podcast content creators and YouTube content creators.
Don’t forget to try out Lickd to start using mainstream music in your videos! Make your content pop and your audience gasp with tracks from big names. Get 14 days of stock music for free and 25% off your first mainstream track when you join in below.