What is a Content Creator’s Job?

Have you heard the term content creator, but you’re intrigued to learn more about what they do?

You’re in the right place! We’ve got the answers to all your questions about the job of a content creator.

We’re going to look at a content creator’s job description and precisely what it takes to excel in this increasingly popular profession.

What is a content creator?

Content creators are responsible for coming up with content that connects a brand or individual to its audience by encapsulating design, production, copywriting, and much more.

Their target is to make the content as appealing to the audience as possible to keep the viewers or readers interested, get them to engage with the content and drive new sales, followers or site visits – depending on the goal.

However, there are lots of different types of content creators.

What are the different types of content creators?

Content comes in so many different forms. From YouTube and TikTok videos to articles you found whilst scrolling through Google. From Instagram posts to Twitch steams. From podcasts to email newsletters.

Anyone that produces these different types of content is known as a content creator.

You also get in-house and freelance or independent content creators.

In-house content creators work for a company that likely focuses on one industry. Whereas independent or freelance content creators work for themselves and often have a much more varied role, taking on multiple responsibilities.

Although there are other types of content creators, when we’re talking about content creators at Lickd, we’re on about independent creators or “influencers” on platforms like YouTube, Instagram, TikTok, Twitch and so on.

For a bit more information on the different types of content creators, discover our other blog posts:

Content creator job description

So, what is a content creator’s job, and what do they do day-to-day?

Below, we’ll give you a rundown of some of the tasks that content creators will do day-to-day. It’s worth noting that these tasks will vary slightly depending on the social media platforms they use and the type of content they produce.

Create high-quality content for their target audience
Edit and publish videos, graphics and photos for Instagram, Twitter or YouTube
Connect with their audience and followers via Stories, Livestreams or social media comments
Develop and maintain a consistent and engaging content schedule across their social media platforms
Arrange collaborations with brands via sponsored social media posts or affiliate links
Network and interact with other creators within their niche to interest their audience and broaden connections in the industry
Write and research future content
Attend events
Complete day-to-day channel and page administration

Skills for becoming a content creator

Here are just some of the skills required to become a content creator. Luckily, these skills can be practiced and nurtured to help you rocket through the world of content creation.

Comfortable on camera

For most, content creation involves putting yourself in front of the camera. Whether vlogging your day on YouTube or live streaming the latest game on Twitch, the content creator is often in full view to the audience.

This is because these days, people want to follow people. They want to get to know their favourite content creator and learn about their interests and passions.

You’ll want to be confident and knowledgeable about your niche. This will make you more trustworthy and help your audience to connect with you.

Video and photo editing

Video content has picked up like a storm in recent years. With the rise of TikTok, Reels, and YouTube Shorts, video content is an integral part of being a content creator.

Thankfully, there are plenty of tools out there that make it pretty easy to create and edit video content, such as apps like InShot. These tools will help you learn the art of transitions and timing when editing video content.

For YouTube videos, it’s worth getting to grips with Adobe Premier Pro or iMovie for editing your videos or tools like Canva to create the best YouTube thumbnails.

You’ll even be able to incorporate mainstream tracks into your content with help from Lickd! Get access to over 1 million mainstream and royalty-free tracks, including hits from the likes of David Guetta, Sia, Charlie Puth, Lizzo, Imagine Dragons, and many more. Sign up today to get 14 days for free and 25% off your first licensed track!

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Time management

Although time management is essential for any profession, it’s particularly important for the role of an independent content creator – especially when you’re starting out and likely have a 9-5 or university work to maintain on top of content creation.

Create a content calendar using a Trello board or your trusty planner and stick to it. Map out your day, goals and any content you need to plan, create or publish. This way, you won’t get confused about what needs to be done and when.

Introducing and sticking to a content calendar will also help with consistency, allowing you to grow your YouTube channel, Instagram following or Twitch viewers, and get you on your way to hitting your goals.

SEO

SEO (Search Engine Optimization) is vital if you want to reach your audience and grow your channel.

Learning how to use SEO and keyword research to optimize your profiles and content for search engines is one simple but effective way of reaching a wider audience. You’ll put yourself ahead of the game and make it much easier for others to find your content.

To find out how to implement SEO into the content you’re creating, discover our blog – The best YouTube keyword research tools for creators.

Analytical skills

As an independent content creator, it’s crucial to figure out what works and what doesn’t.

You’ll need to be able to keep track of how your content is performing using social media metrics tools like Instagram Insights and YouTube Analytics, so you can decide which themes and topics you can build on in the future.

If your audience isn’t engaging with a particular topic or theme, then it might be time to rethink.

Communication and Networking

Having effective communication skills is non-negotiable in the world of content creation. Get to know your audience and ask for feedback. Learn what they do and don’t like about your content and what you could do better. This is a great way to upgrade your content and increase your engagement.

However, communication as an independent content creator doesn’t just mean getting to know your audience. You’ll also need to communicate with brands and PR agencies, and network with other content creators in your field. This is a great way to get your name out there and step up your game.

Note: Always be friendly and approachable during these interactions. You will be able to absorb new information and discover new ideas. Networking can also help you meet people who could act as mentors or collaborate with you on content.

Negotiation skills

If you’re hoping to work with brands and other content creators, negotiation skills will be handy. You’ll want to be able to assert your worth and reach a point where both parties are happy.

FAQs about the job of a content creator

What are the different types of content creators?

There are lots of different types of independent content creators, including podcasters, bloggers, YouTubers, Twitch streamers, TikTokkers or Instagrammers.

Content creators can also work in-house for a company, where they produce content for a specific brand. This could involve writing copy for the company website, producing video content for customers, creating email marketing campaigns to drive sales or promote a new product and much more.

Who are the most famous content creators?

Some of the most famous content creators you can find on YouTube include:

Ryan Kaji
MrBeast
PewDiePie
Dude Perfect
Rhett and Link
Markiplier
Dream
Jacksepticeye
SSSniperWolf
Blippi
Kids Diana Show
Felipe Neto

What qualifications does a content creator need?

Becoming a content creator doesn’t necessarily require any qualifications. Although, if you want to excel in the field, video and photo editing expertise can very much help.

There are plenty of other skills that would also be beneficial for becoming a content creator, like negotiation and communication skills, confidence, and time management.

Is content creation easy?

It’s a common misconception that being an independent content creator is easy. There’s a lot that goes into that one Instagram post or YouTube video – much more than you can imagine.

Not only does a content creator produce content, but they’re often also their own manager, writer, administrator, marketing team and so on. Much more goes into being a content creator than meets the eye.

Get licensed music with Lickd

If you’re looking to become a content creator, Lickd can help you soundtrack your content in a way that will engage your audience and make you grow.

How? By using mainstream music from the world’s biggest artists like David Guetta, Bruno Mars, Sia, Charlie Puth, Lizzo and many more. Stand out from the crowd and gain your audience’s attention with tracks they know and love.